Gaining a new perspective
Product Sales
At Viridiant, we stress six concepts that we believe sell products:
- Excellent Product
- Mindful Market Research
- Sales Training
- Relationships
- Optimism
- Customer Service
We counsel our clients to be sure their product is excellent. If not,
we work with them to improve the product. If it cannot be improved, we
recommend the product be discarded. We believe that if our client would
not want to buy the product, they should not be selling it.
We use market research that is both broad and narrow. We call this
“Mindful Market Research”. Mindful is a term well described by Ellen J.
Langer in her book, “Mindfulness”, (Addison-Wesley, Reading, MA, 1997).
Mindfulness refers to an approach that prevents labeling of facts and
experiences into pre-determined categories. This uncovers information
about the market the client did not know, and uncovers specific features
buyers want in the client’s products.
We train sales teams in methods that ensure knowledge of products,
formation of relationships with buyers, and maintenance of an optimistic
attitude.
Finally, we work with our clients to ensure excellent customer
service, for we believe that today’s customer service sells tomorrow’s
product.
Customer Satisfaction
Viridiant can help your business design a unique customer
satisfaction program that results in measurable improvements in customer
satisfaction, and retention of customers.
University Recruitment Consulting
Viridiant can help your educational institution develop unique
programs and missions that can encourage excellent educators to choose
your institution as their home.
Pharmaceutical Product Acceptance Consulting
Viridiant works with clients to determine which products to select
for development. Viridiant also works with your organization to cut
though the myriad of scientific publications, to separate those facts
that can best position your product. Viridiant then designs a program to
market your product to healthcare buyers and to consumers. These
materials are developed with a strong emphasis on patient safety, backed
up by scientific knowledge. The goal is to improve acceptance of the
client’s products in the marketplace and to increase the corporate
bottom line while being lauded in the private community.
Pharmaceutical Sales Team Training
Viridiant provides in-house training to pharmaceutical sales teams.
This program is a follow-on program to Pharmaceutical Product Acceptance
Consulting.
